Today, I would like to discuss the final two steps of personal branding:
– Align with your brand: Manages a brand across mulitple platforms
Digital presence is really crucial in the 21st century. Tiktok, Facebook, YouTube, and WhatsApp etc. are some of the most popular social networks worldwide, they provide an opportunity to connect with your audience and share your values and opinions publicly. However, it’s essential to remember to align with your brand properly. It’s not recommended to promote your brand using a different image. For example, if you are a HR professional, you should promote relevant topics such as interview techniques and salary negotiation, rather than sharing irrelevant info like supermarket discount or real estate content. Your audience may not engage with your content if they consistently see irrelvant information.
– Long Term Career Success: Practice makes perfect and attracts your TA
After completing all the mentioned steps, you need to repeat the process continuously. Doing it only once or twice won’t help you stand out from others. Practice makes perfect! If you persist, you will attract your audience and gain more attenetion in the long run.
That’s all for the personal branding process. We will discuss other topics in the coming weeks~
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