Today, I will continue the discussion on personal branding with the topic – Create Value: The message you would like to deliver or share with the others.
After identifying yourself and understanding what sets you apart, you need to summarize these aspects and determine the values you wish to convey. Let me use myself as an example:
1. Who are you? I am a recruiter and a certified career service provider.
2. What makes you different? I have worked in various locations including China, HK and Taiwan. I have experience across multiple industries’ such as Retail, EE, IT etc. Also, I have gained managerial experinece, leading a team of 3 members, two of whom were off-shore resources
3. Values: I aim to share: Insights into how recruiters evaluate CVs, conduct interviews, select suitable candidates, and negotiate salaries.
Above are some of the values I would like to share. Next, I will move to the next step: Align with my brand, which I will discuss in the coming post.
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